“Appealing to the elites” who hate you is one of the dumbest and most self-marginalizing ideas that has come out of rotting corpse of the Alt-Right.
- In the United States, there are two rival elites. There is the cultural elite of college educated White and Jewish professionals who dominate the Brahmin Left. There is the business elite who dominate the Merchant Right. The former elite has gone woke over the past two years with an even more intense form of “antiracism” becoming central to their sense of identity. I suppose you can appeal to those people in the sense of volunteering to be a trophy on their wall. This is what has happened to everyone who has gone the deradicalization route who is trotted out on CNN.
- No one watches CNN or MSNBC except for a dwindling audience of aging suburban wine moms who live in coastal metros. There is no route to power through those people. They live in a diminishing bubble that is radically detached from the vast bulk of White America.
- Joe Biden has a 24% approval rating among White men. Who are you trying to impress by appealing to progressive elites? Anderson Cooper? Lawrence O’Donnell?
- Those elites just got finished winning a $26 million dollar judgment in federal court against former Alt-Right figures like Richard Spencer and Jason Kessler. Are you going to win those people over?
In sum, trying to appeal to progressive cultural elites is futile, as those people are the core of the opposition to anything resembling White Nationalism. It is a road to total self-marginalization, but then again so are other things these people do like creating their own race-based religion or being so individualistic that they are incapable of getting along with other people in their own dissident milieu. You can’t get along with Keith Woods, but Lawrence O’Donnell is going to be your bestie?
I’m not going to completely dismiss the idea of “appealing to elites.” We should be appealing to potential counter-elites, which is to say, the sort of White people who have lots of money, but who probably didn’t acquire it through becoming a credentialed shitlib and who are culturally alienated from the political and cultural establishment. David Brooks calls this class of people the “boubours.” Those people are persuadable because of the growing disconnect between their wealth and social status. They are likely more persuadable than ever due to being demonized for being cishet White males.
We have a lot of things going for us in 2022. The anger, resentment and polarization is off the charts and has never been higher. The “mainstream” is shrinking down to its base in the coastal metros and has lost its legitimacy in large swathes of the country. The so-called “watchdog organizations” have lost their ability to police the Right. There is an abundance of angry wealthy people who are fed up with being attacked for being White men. For the first time in memory, we have a real potential mass audience. Also, lets not forget that the last two years has proven that the censorship didn’t work and normies have been radicalized by the Brandon administration to the point where the Great Replacement has gone mainstream. We might even be on the cusp of an economic collapse caused by hyperinflation. In such a favorable environment, why in the world should we be focused on trying to get on MSNBC to pitch Apollonianism to Lawrence O’Donnell? Does this make any sense at all?
The Trump years were terrible for all of us, but the lesson that we should draw from that experience is that change always happens slower than radicals would like and we should have more self-awareness and a bit more patience with the weaker brethren. 2016 was always a stepping stone and was never going to change everything overnight. In fact, we eventually got what we originally wanted out of Dump circa 2015, which was to transform our politics. It just didn’t happen until he was booted out of office in 2021.