Unite the Right is going to be a high energy event.
I’ve written in the past about The Logic of Street Demonstrations. In hindsight, I wrote this at a time when virtually nothing was going on in the real world. Southern Nationalism was rebranding and shedding its Rainbow Confederate image. The Alt-Right was still a conference scene. White Nationalism was inert. The movement, such as it was, was fractured and bottled up on the internet.
The Trump campaign was still in the future. Breitbart hadn’t disemboweled “True Conservatism.” The Alt-Right hadn’t exploded into public consciousness through Twitter. Trump hadn’t delegitimized the Mainstream Media. We weren’t livestreaming our events on Periscope, Facebook Live and YouTube to tens of thousands of people. Antifas were still unknown to the wider public.
The world has changed and we are in a very different place. There is a simmering culture war brewing online. We’re seeing cross-pollination going on between groups as the old divisions have broken down. I’m going to try to think through where this is going.
1.) The fun in being Alt-Right lies in the iconoclasm. We live under the yoke of political correctness in a repressed culture which is controlled by uptight humorless scolds. This is the “mainstream” culture which more and more young people resent. They don’t believe in the old bromides. Their dissent from the status quo takes the form of playful subversion of authority and norms online with trolling and memes as they go through the motions of pretending to believe in the “mainstream” catechism in the real world. There are millions of people out there like jew_goldstein and HanAssholeSolo.
2.) More than anything else, it was this mood among the electorate which made Trump possible. The American establishment has lost its legitimacy. The time is ripe for a cultural change. It needs a strong cultural vanguard though to push in the right direction.
3.) White Nationalism was focused on politics. It split into two camps. The mainstreamers wanted to moderate their rhetoric to appeal to normies and win elections at the ballot box. The vanguardists wanted to remain extreme and wait for the inevitable collapse of the system.
4.) In contrast, the Alt-Right is focused on culture. It believes in changing the cultural terrain which underlies “mainstream” politics which opens up new possibilities. This isn’t really a mainstreamer or vanguardist strategy because the Alt-Right isn’t trying to flatter normies or disengage from politics. The only thing that matters is breaking the “mainstream” cultural consensus.
5.) In order to do this, the Alt-Right only needs to build a supercharged, highly active dissenting cultural vanguard. The vast majority of human beings are naturally passive conformists. As the movement grows in size and strength, it will psychologically become more attractive to different personality types. We’re also telling the truth and giving White people their sense of identity back. The system we have now is due to unnatural repression and the resentment that breeds will work in our favor.
6.) In the real world, the goal of Alt-Right activism should be to summon the culture war that is going on online and channel it to the surface. We want it to explode like a volcano.
7.) In the realm of social media, this takes the form of meme wars, troll storms, swarms and raids that shock the normies. That’s essentially what Unite the Right is going to be in Charlottesville. It is going to be a kind of raid on a SJW stronghold by an Alt-Right avant-garde. We are going to whack a hornet’s nest. Mayor Mike Signer has labeled Charlottesville a “Capital of the Resistance” to the Trump administration. Hopefully, we can trigger them into coming out in force with their vagina hats and ukuleles.
8.) We should aim to draw the SJWs out in Charlottesville and create a massive polarizing spectacle in order to draw as huge a contrast as possible. They will reveal themselves to be violent, intolerant, opposed to free speech, the insane enforcers of political correctness, etc. They are degenerate scolds. They are the crybabies, hall monitors and diversity commissars that millions of White people resent at their workplace. The cucks are incapable of standing up to these people because they are afraid of being called -ists and -phobes. We have the opportunity to seize the mantle of the opposition.
9.) It is fun to engage in troll storms, swarms and raids online. We should aim to demonstate how much more fun it is to break taboos as a real world movement with likeminded people. I can’t emphasize enough the importance of practicing your beliefs in public space.
10.) I’ve already explained numerous times over the years how these events – think of Berkeley, which was transformative – undermine taboos, normalize our ideas, position our groups at the leading edge of this cultural angst, define our image, create trust and social capital, build real world social networks, isolate malcontents, generate publicity, draw talented new people into the fold and spark imitators. These events are small steps but they have a cumulative impact over time.
11.) The Alt-Right is transforming into a real world movement. It will never go back into the closet after it starts to gain cohesion and overcomes the fear of being out in public. As the movement rolls from place to place beyond Charlottesville, it will absorb new people who will come out and act on the beliefs they already hold in private. We’re seeing stable organizations sprout up now like Traditionalist Worker Party, Vanguard America, Identity Evropa and Anti-Communist Action.
12.) Eventually, this is going to evolve into a new youth counterculture and it is going to become such a big deal that the “mainstream” will crumble as it is forced to reckon with it. It possible to imagine the day when thousands of people are showing are showing up rallies and we are holding our own massive politically incorrect cultural festivals like the Boomers in the 1960s.
13.) Finally, we should aim to create a new cultural space and political center of gravity on the Right, which will be defined in opposition to the militant SJW Left. In the process, the heritage cucks, the Beltway cucks and the Alt-Lite cucks will all be diminished in the process. They will be measured against us. The same is true of all the embittered throwbacks who have failed to move us forward.
On a final note, I will observe that Unite the Right will be another step forward toward normalizing this style of activism in the South, which has become increasingly commonplace in recent months. The South is already the epicenter of this movement and the networking that will go on around this event will be particularly helpful in strengthening our presence in the Maryland/Virginia region.