New York Times: The MAGA Media Machine Is Fracturing

To be completely fair, the entire rightwing content sphere is currently in a recession whether pro-Trump or anti-Trump because Republicans are in power and have blown Trump’s second term on corporate tax cuts, AI data centers and the war with Iran for Israel. The vibe is overwhelmingly negative.

New York Times:

“Benny Johnson, a right-wing podcaster, was racking up tens of millions of views on YouTube during Donald J. Trump’s 2024 re-election campaign, posting about divisive cultural issues and criticizing Democrats.

Things have changed.

Views for Mr. Johnson’s YouTube channel are down by millions from the heights of 2024. The surge of attention he received on X has slowed to a trickle. His loyalty to Mr. Trump has become unappealing to some Republicans who are frustrated with the rising cost of living and the president’s decision to start a war with Iran. …

Mr. Shapiro has been supportive of the president and the war. He lost about 60,000 subscribers on YouTube from April to June this year, according to data from Chaotic Era, a newsletter about online influence. Mr. Shapiro’s YouTube views have also declined to their lowest in years, dropping to about four million per week from 27 million in 2024. The publication he owns, The Daily Wire, has also seen traffic plummet by half since last year, according to The Righting. …

Mr. Bongino returned to his old job of podcasting and livestreaming in February, but his audience did not seem to follow: After an initial bump from his first few episodes, his audience settled to roughly half of what it was during the highs of the 2024 presidential campaign. …”

We had a big election in 2024.

Big donors got what they wanted which is what usually happens.

Inflation played a decisive role in that election. Economic pain swung the election to Trump and MAGA who have only made the cost of living much worse with the war with Iran for Israel.

You can’t blame people for tuning out and focusing on other things. No one but political junkies want to stick around and follow news and politics when things are going as badly as they are now. My hope is that some of these MAGA grifters like Benny Johnson, Catturd and Dan Bongino who have tied their identity completely to Trump will be discredited by this and swept away over the next two years.

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