New York Times: The MAGA Media Machine Is Fracturing

To be completely fair, the entire rightwing content sphere is currently in a recession whether pro-Trump or anti-Trump because Republicans are in power and have blown Trump’s second term on corporate tax cuts, AI data centers and the war with Iran for Israel. The vibe is overwhelmingly negative.

New York Times:

“Benny Johnson, a right-wing podcaster, was racking up tens of millions of views on YouTube during Donald J. Trump’s 2024 re-election campaign, posting about divisive cultural issues and criticizing Democrats.

Things have changed.

Views for Mr. Johnson’s YouTube channel are down by millions from the heights of 2024. The surge of attention he received on X has slowed to a trickle. His loyalty to Mr. Trump has become unappealing to some Republicans who are frustrated with the rising cost of living and the president’s decision to start a war with Iran. …

Mr. Shapiro has been supportive of the president and the war. He lost about 60,000 subscribers on YouTube from April to June this year, according to data from Chaotic Era, a newsletter about online influence. Mr. Shapiro’s YouTube views have also declined to their lowest in years, dropping to about four million per week from 27 million in 2024. The publication he owns, The Daily Wire, has also seen traffic plummet by half since last year, according to The Righting. …

Mr. Bongino returned to his old job of podcasting and livestreaming in February, but his audience did not seem to follow: After an initial bump from his first few episodes, his audience settled to roughly half of what it was during the highs of the 2024 presidential campaign. …”

We had a big election in 2024.

Big donors got what they wanted which is what usually happens.

Inflation played a decisive role in that election. Economic pain swung the election to Trump and MAGA who have only made the cost of living much worse with the war with Iran for Israel.

You can’t blame people for tuning out and focusing on other things. No one but political junkies want to stick around and follow news and politics when things are going as badly as they are now. My hope is that some of these MAGA grifters like Benny Johnson, Catturd and Dan Bongino who have tied their identity completely to Trump will be discredited by this and swept away over the next two years.

25 Comments

  1. The cynics haven’t been proven wrong yet.
    Cynics: 100%
    Left and rightwing Idealists: 0%
    If you’re not very cynical about politics you’re either very young or very dumb.
    To all you idealists out there, do you ever get tired of being wrong?

    • He wants more Somalis and Haitians in Minnesota, too – as long as they walk the yellow-brick road to citizenship, which probably includes loyalty oaths to Israel by now.

  2. Of course there is going to be a drop in viewership compared to the 24 campaign year. Apparentely, this juices up the NYT leftist writers and their auxilleries like Hunter Wallace to think the MAGA media is fracturing. Note to you congomerate enforcers, the MAGA machine was never a real machine. It was just a blend of rag tag independent podcasters, ex big media journalists, and small media machine content creators. It was never a solid phalanx. The American people are bored with politics, bored with the partisan talking points, and above all bored with a desultory, attritional campaign in the Gulf in which hype for peace or war always seems manipulated to serve inside financial speculators. Yeah that indeed is a sucky environment. So, people are running out. If that state of affairs continues into the mid term election it’s possible the GOP will hold onto Congress as most voters are determined to never give Democrats control of the government again. It will take some sort of disaster oversees or domestically or a major scandal to break away the sympathizers for Trump locked in right now. Pro Trump simply outperforms Anti Trump and Pro GOP outperforms Anti GOP. Those numbers are enough to keep Congress in hands of the Republicans and cause Hunter to further doom spiral into depression and possibly just close up shop.

    • Credit where credit is due, again, to AGB. Yes, the odious truth is that the vast swath of right-leaning normie Whites may be permanently disgruntled about the ever-rising tide of nons, and the ever-rising price of groceries, but they are basically content as long as rabid anti-White Dems aren’t in the White House calling them White Supreemacists. And does anyone really think the Ben Shapiros and other talking-heads of podcasting are suffering any of the consequences of their misdirection and careful lies-? These people are entertainers — not truth tellers.

      • Basically the tech architecture created by deregulation in the 1990s and again in the early 21st century basically allowed the potentials of the internet to be monetized by congomeration and advertising which promotes even faster click bait than TV did. Instead of local content creators, advertisers, producers, retailers, manufacturers leveraging the scale of the internet to serve their local firms, it was inverted by centralized capital so they got blocked out and replaced by larger conglomerates, automation, and socially digital marketing and advertising.

        In turn that meant what was once a future potential for a democratized political discourse, research file sharing, and grass roots organizing became completely completely absorbed into a system which promotes select propogandists. Enter Shapiro, TPUSA, or anybody on the right backed by sufficient capital, legal advice and advertising bandwidth to extract viewership from social media platforms. Giving a nod to guerialla marketing by the likes of Nick Fuentes, or the break away from legacy media by people like Tucker Carlson, they did a fairly good job at getting around the new social media gatekeeps. But at what cost? They had to gin up viewership by marketing toxic political talking points that are gobbled up by hordes of third Worlders to gain the viewership to allow them to crash thru the final firewalls. All for what purpose? Toxic celebrity entertainment with a political edge, not real grass roots political discourse and organizing. All this could change by massive reforms of the but you run straight into the governing classes control of campaign finance, legislative and regulatory capture, and media dominance. The rules were rigged like 30 years ago.

    • “Viewership is way up for Tucker Carlson, Candace Owens and Nick Fuentes.”

      That’s because third world numbers are up across the world as usual. Even the supposedly genocided Gazans that you, Nick, and Hunter cried over incessently have increase their numbers by 15 percent since they and Iran started a war dragging the middle east into mass conflict. Those numbers alone would increase Tucker and Nicks view ship. For some reason none of them pay attention to Hunter. But he is busy fixing that by talking non stop about Jews which is what those Sand N@ggers like to hear.

  3. The Black Pigeon nails it. One of the latest outrages I was unaware of: The Pentagram (Dept of War) put out ads in response to the “4” dead quoting Isaiah to get white boys to sign up to fight for Jared Kushner’s portfolio. Satan himself is well-known for his ability to quote scripture, as are his numerous minions and minyans.

    • Recruiting numbers are up across the board. All services met their recruitment numbers two thirds into the year. White recruits are up the highest almost to levels during GWOT. Looks like you guys failed in demoralizing White Southerners to quiet over Jews.

      • > Looks like you guys failed in demoralizing White Southerners to quiet over Jews.

        Any numbers coming from the likes of you are no more reliable than all those reported by your brethren in (((gaslight media))). Demoralizing? No, they are needed to defend this county, not yours. Getting blown up or maimed to improve the portfolios of Jared Kushner, Mark Levin, Blackrock, and numerous other of your tribal brethren is not patriotism, but Darwin-Award level stupidity. So is voting for R-jerseys or D-jerseys.

      • Aryan globalist forked tongue ” looks like you guys failed in demoralizing WHITE SOUTHERNERS to quiet over Jews ” I beg to differ, they are waking up … We owe Jesus everything, we owe Fake Israel nothing !

  4. “the entire rightwing content sphere is currently in a recession whether pro-Trump or anti-Trump because Republicans are in power and have blown Trump’s second term on corporate tax cuts, AI data centers and the war with Iran for Israel. The vibe is overwhelmingly negative.”

    You’re such a bore now. How is your personal life in tatters because of Trump, enlighten me, other than the price of gas? Unless you’re a retard it’s pretty obvious “MAGA media” or whatever was just a den of grifters long before Trump was elected, the American electorate at large are all lead by the nose stupid gullible rubes. Enslaved to that phone and socials with the ****in vibes lol. You are just never going to be happy about anything, hence the sole focus on shitrael for dopamine hits. And jumping on the anti-datacenter trend with all the chink tok fags, falling for that subversion hard. How is manufacturing going to return to the United States if retards get nimby about datacenters? Sacrifice actual progress and lots of great jobs and concede more to chiner to do what exactly, protect ugly empty fields somewhere? Hopeless ****ing retard “populism”. I had the biggest return on my taxes most recently than in my entire life working (not bank busting or anything but significantly better and I’m not a billionaire), so try harder, maybe get the TDS checked out. Lesser of two evils, go touch some grass in your great GOP dominated state of Alabama.

    • My personal life has never been better. I’ve been married for nearly 13 years. I’ve been blessed with three children. I have a church. I have lots of friends. I have a job, a house, property, savings. I’ve gotten in better shape this year.

      Trump has blown his presidency and run his approval rating into the ground. He is breaking historical records in hitting new lows. My own life is on a different trajectory though than online rightwing politics.

      • “I have a church” Mosque, fixed that for you. It’s barely a year in and his presidency is blown lol. Your about as rightwing as that Talarico faggot. Lot’s of us have those nice things in our lives too and the president didn’t turn me into a hyperventilating shitlib. Your trajectory is more flippy floppy flavor of the day shitlibery. Praise shitlah! Did I say that right?

      • Getting on better shape is good. You’ll need it for one you are conscripted for whatever side wins in the next couple of years.

  5. A Wyatt Man predicted this when he famously said “With jews you lose.”

    My biggest frustration over the last 3 decades has been that unlike the NSDAP and 1930’s Germans, Americans can’t seem to link their problem issues to the judaic authors of those problems. They resent gender madness, anti-White mania, Neocon forever losing wars, the fed, Wall Street, and never name that it’s all products of having Big J in charge of our naive goy selves. But now it seems to be sticking and that is owed to Epstein and Netanyahu more than any other two jews alive.

    • People should have seen it with Fauci and a thousand others, Leo Frank.

      Even David Duke didn’t realize Fauci was a j.

  6. > Republicans are in power and have blown Trump’s second term on corporate tax cuts, AI data centers and the war with Iran for Israel. The vibe is overwhelmingly negative.

    This is the only thing that Republicans reliably do – ever. Trump is a Republican to the core. He is absolutely no different from any of the others. As Bovino notes on X, the absolute retard Markwayne Mullin is busy boasting about how they’ve naturalized 900,000 invader-parasites, who will of course nearly all vote for the D-jerseys. This is the total POS that Trump appointed to be in charge of the DHS. He can’t do anything serious about ridding the country of the bloodsuckers – instead he’s boasting about how many he’s given voting rights to. This level of total corruption and treason is not reformable. It needs to be completely burned to the ground.

    VOAT MOAR HARDER, ZEKS!

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