There was a moment when times were bleak.
Personally, I think the lowest point for me was reached around the Spring of 2018 when I was so disgusted with the way that things were going that I took a break from the internet that lasted for several months. It culminated in getting dragged into one of the Charlottesville lawsuits. Last summer, the Alt-Right had collapsed into a Trump cheerleading squad.
I’m glad that I took that break because I did a lot of soul searching. I thought about what had worked, what hadn’t worked and what ought to be done. 2017 and 2018 had been awful years. I was determined to turn the page on that in 2019. The goal was to just quietly work, explore new ideas, network with people in my area and avoid scandals. Instead of looking to make some big splash like the Unite the Right rally in Charlottesville, slow and steady would win the race.
It’s Going Down
We have survived the Alt-Right. The post-Charlottesville funk is over and the energy and momentum have been back for several months now. This has nothing to do with the Groyper War which is merely one manifestation of the new wave that is building. It began around the middle of the year. In fact, we’re on track to eclipse August 2017 this month when we were in the middle of a media firestorm during the fallout from Charlottesville. In contrast, Itsgoingdown.org is collapsing because Antifa have nothing to do anymore without endless street battles and the ecosystem of free publicity created by their Journofa allies who are being laid off everywhere from Huffington Post to Deadspin to Splinter News.
A few of the key elements of our success have been:
- Focusing on catering to our core audience
- Hard work
- Avoiding scandals
- Avoiding unwinnable battles
- Avoiding vulnerabilities like deplatforming
As we enter the 2020s, it is remarkable to think about how many people and organizations have crashed and burned and who are no longer with us. Their downfall was largely caused by some combination of their extremism, scandals, vanity and work ethic. Some people couldn’t wait for the Boogaloo while others couldn’t keep their pants on or away from the media spotlight. There was a tremendous amount of talent and energy that was squandered.
In the third wave of this, we must learn from our past mistakes. The best advice that I can offer is to find something useful that you are good at and hammer away at it like a honey badger. Let that be your thing and contribution to the cause and don’t get impatient, distracted or blackpilled. Stay in that lane and worry less about what others are doing. Own that lane.
We’ve lived to fight another day.