this is probably the craziest breaking bad meme i’ve ever seen pic.twitter.com/XNPEULiQsV— dinosaur (@dinosaurs1969) December 1, 2022
Sums up the last week.
You are invited to get on board the clown car of this epic trainwreck.
I don’t have the time this morning to sit down and write a big article on the subject.
This has been on my mind though for the past few months. The Kanye interview with Alex Jones brought the thought back to the surface. Have you noticed how every iteration of American White Nationalism always seems to circle back to GLR and the American Nazi Party trolling in the 1960s?
There have been countless occasions over the past 50 years when various people have come along and have vowed that they were going to go “mainstream” and shake off the classical, comical, marginal Neo-Nazi trolling on a street corner image and reach out to a larger rightwing audience. Baby Boomers have done this. Gen Xers have done this. Millennials have done this. Gen Z have done this. And yet, every single time without fail that the White Nationalist movement rebrands itself and promises that it is going to craft a more palatable public image it always returns to GLR trolling on a street corner in the 1960s. It reminds me of an alcoholic who vows to go cold turkey only to succumb to an inevitable relapse.
Richard Spencer and the Alt-Right vowed to move on from the bad optics of WN 1.0. It ended with Andrew Anglin and the Nazi Troll Army saturating Twitter in gas chamber memes, Heilgate, Spencer doing Nazi salutes at private parties, Atomwaffen, James Fields, Jr. crashing his Dodge Challenger into the crowd in Charlottesville before settling into its final position of GLR and Third Reich nostalgia.
After Charlottesville, Nick Fuentes came along and started the Optics War and vowed to break from the bad optics of “wignats” who were toxic and ruining the image of the movement. The Alt-Right was “cringe.” The Daily Stormer rebranded itself as an “American Nationalist” website and for years the line there was that “wignats” were “Neo-Nazi goon marchers” who were bad optics. Groypers who supported Fuentes were banned and doxed for sharing sonnenrad memes.
Isn’t it amazing how history always repeats itself? The people who denounced WN 1.0 fully embraced the optics of WN 1.0 by the time of Charlottesville. The people who denounced “wignat” goon marchers led the biggest goon march in American history on the Capitol and many of them ended up going to prison. The people who denounced Richard Spencer as a narcissist, attention whore and the leader of a personality cult swiftly shifted their allegiances to Fuentes as the next narcissist, attention whore and personality cult leader. Now, the America First movement has settled into its final position of sharing clips of Kanye identifying as a Nazi and praising Hitler on Telegram and doing the GLR trolling routine.
There have been at least three cycles of this in my lifetime with David Duke, Richard Spencer and Nick Fuentes. The White Nationalist movement oscillates between phases when it attempts to go mainstream for a few years and phases where it inevitably returns to GLR trolling on a street corner. There are years when there are spikes of vanguardist violence and years when violent vanguardism subsides.
Note: Before anyone points out the obvious, I was personally swept up in the Alt-Right cycle. I went to Charlottesville and was there to watch the fallout over the next several years. We can confidently predict based on past experience that America First is now descending into the GLR trolling on a street corner phase. It is only a matter of time before the next mainstreaming phase begins around some new figure who will condemn America First for its bad optics and vow to reach out to a wider audience.